The June, July and August 2024 protests in Kenya, led primarily by Gen Zs, gained significant traction as they pushed back against economic hardships and government policies, particularly the controversial Finance Bill 2024. These youth-driven demonstrations reflected a broader frustration with high unemployment, inflation and government inefficiencies, with many protesters demanding greater accountability and even the resignation of key leaders, including President William Ruto.The protests evolved from digital activism into physical demonstrations. Genzs utilized platforms like X (formerly Twitter), Instagram, and TikTok, spreading hashtags such as #RejectFinanceBill2024 to rally support.